Winning the Loyalty of Your Customers
By Etienne A. Gibbs, MSW, Management Consultant and Trainer
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Mail to: eagibbs@ureach.com
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Lifeut twelve principles that will transform the workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this:
1. Make a positive first impression.
2. Help customers buy what's right for them.
3. Ask the right questions to keep them coming back.
4. Develop an appreciation of customer loyalty.
5. Understand customers and their buying behavior.
6. Use realistic expectations to turn angry customers into loyal ones.
7. Go the extra mile to help the indecisive customer.
8. Overcome obstacles by turning their buying signals into sales.
9. Reward the customer when he buys and when he refuses to buy.
10. Turn complaints into dollars and frowns into smiles.
11. Keep the spotlight on the customer.
12. Develop and implement a quality customer service action plan.
Apply these twelve principles to your customer service program and watch your customers start coming back again and again.
Remember: When you maximize your potential, everyone wins. When you don't, we all lose.
About the AuthorEtienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures, and writes articles on his theme: "... helping you maximize your potential." For more information visit www.maximizingyourpotential.blogspot.com, or email him at eagibbs@ureach.com.
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