Tradeshow Giveaway Tips
By Rick Sheldon
Tradeshow Giveaway Tips
First begin with marketing your tradeshow prior to the show. Let your potential customers or clients know that you have a gift waiting for them when they stop by your booth.
When a new prospect enters your booth, make sure to get a business card. Don't just let people wander into your booth and snag your giveaways. They cost you money! Our Motto: No Business Card, No Gift!
If you want to make a big impact at a tradeshow, try handing out Tote Bags at the front door. You want everyone at the show sporting your bag and displaying your name. Don't forget to have a flyer about your company or your products in the bags.
If you want people to come to your booth, try handing out a toy such as a Yo-Yo. We have seen shows where everyone in the aisle is trying to work their new Yo-Yo's, and those who aren't are asking "Where did you get that Yo-Yo?". Don't forget to give all the other exhibitors a Yo-Yo as they will be playing with them all show long and ultimately sending people to your booth. You can even take this one step further with a contest and a prize.
When you hand out a Promotional Product, make sure you attach a flyer or a business card to the product. Remember you are prospecting for future business, so make your Tradeshow Giveaways count.
We hope that maybe some of these tips will make your next tradeshow more successful.
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Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company. He can be contacted at 1-800-826-8706;
email: rick@saveonpromotionalproducts.com;
or visit www.saveonpromotionalproducts.com.
About the AuthorCurrently CEO of Save on Promotional Products Inc. a discount online promotional products
company. 17 years in the promotional products industry in sales and management. 10 years
as owner of a large contract embroidery operation.
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