INTERACTIVITY IS KEY
By Karen Fegarty

Many companies are trying to differentiate themselves from their competitors. Imagine the power of your site or marketing message if you include ways for your customers or
potential customers to interact with you on a personal level, immediately.

Studies have shown that if you can address customer questions or concerns at the point of initial contact or at a buying decision point on a site, conversion to buyer is greatly increased. In addition, customer satisfaction is truly enhanced

Take a look at the following great tools that will allow you, to become Interactive.

Live Person – Live Person’s “Click-to-Chat” functionality can be quickly added to your website. All that is required is that you download a small file and insert a couple of lines of code to your HTML page. Your visitors will not require any plug-ins or
software to chat with you.

Features include:
Chat with your visitors – You can accept or decline the request to
chat you may also “call” a visitor on your site and ask them whether
they would like to chat. If operators are unavailable or offline, the
customer is given the option to email your company.

Statistics – you will see complete info on all your visitors. Where they came from, what pages they are looking at and how much time they spend at your site.

Sounds – You can hear notification of a visitor to your site or a request
to chat.

Multiple Operators – You can assign multiple operators to handle incoming
chats.

Simplicity – Easy to establish, you can be up and running in minutes.

Pricing at this time ranges from no charge for the FREE version, Express
$19.50/month and $89.50/month for the Pro. All features listed above are
included in all versions. Additional features and functions are available with Express and Pro services.

InfoSystems – Info Systems offers a number of web-based interactive
products.

Browse-N-Talk tm is a “Click to Call Me” button that, strategically positioned on a web page, allows visitors to click on it and immediately connect via the regular telephone to a customer support or sales person.
Call Mail tm allows subscribers to send e-mails with a “Click to Talk to Me” button in the signatures. The recipient of the e-mail clicks on the button and is immediately connected via regular telephone with the sender
Vox2eMail tm is an indispensable tool for business travelers, managers, staff or customers. It allows them to send an e-mail with a voice message attachment from any touch-tone phone in the world. Pricing ranges from Free for the Vox2eMail service to various pricing structures for the other services.

Broadc@stHTML Broadc@stHTML from MailWorkZ is an email marketing
software product that has fully integrated the Live Person technology.
Customers using Broadc@st to create, manage and send email marketing
campaigns can also include the “Click-to-Chat” button right within their
email campaign.

Pricing is $249 to create and send multiple campaigns, each with up to 1000
emails, $795 to manage multiple campaigns of up to 10,000 emails, and $2495 to manage multiple unlimited size campaigns. Live Person costs are extra.

About the Author

Karen Fegarty is co-founder of MailWorkZ. MailWorkZ is the producer of
innovative e-marketing tools including Broadc@st, a leading email/bulk email
marketing software tool and ezTrackZ online ad tracking. Claim your trial of Broadc@st today http://www.mailworkz.com/download.htm and trial ezTrackZ ad tracker
at http://www.eztrackz.com.

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