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The Secret To Beating Tiger Woods At Golf … And, Its Correlation To Success In Business!
The game of Golf, although difficult to master, can nevertheless be narrowed down to three fundamental disciplines: 1) The Power Game [Driving & Iron Play], 2) The Short Game [Finesse / Shots within 100 Yards] and 3) Putting.

Success in golf is largely focused on mastering each skill ‘to the best of one’s ability’ and in so doing, a player’s talent or the lack thereof, becomes evident.

Ask any golfer, even the pros and they’ll tell you which of the three disciplines they are best at and wh ...
Author: Paul Shearstone
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Solve Your Health Care Headaches With A PEO!
There are many complications to being a small business owner but none so pressing as the need for health, dental and life insurance. Many small business owners obtain coverage through the employment of their spouse. However, there are just as many small business owners who are not married, whose spouse is also self employed or not offered benefits through their employer.

Another option for a small business owner is to partner with a Professional Employer Organization (PEO). PEO’s, also known ...
Author: Bonnie Jo Davis
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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product

Is your business idea built on market research or a hunch?

Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and your neighbor think you’ve got a winning idea, that’s simply not enough qualified input to run to the bank and drain your savings account!

Avoid this ...
Author: Susan Carter
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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.

MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product

Is your business idea built on market research or a hunch?

Entrepreneurs often fall in love with their products or services before they determine if there's a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and your neighbor think you've got a winning idea, that's simp ...
Author: Susan Carter
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Online Promotion Beats Traditional Seven-One (Part 2)
Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by submitting how-to articles to online ezines where thousands a day will see your message and visit your book-selling site.

Rather than a shot gun approach, I suggest you use this one favorite and highly successful Online marketing technique. This one approach increased my own second Web site sales more than 7 times in five mon ...
Author: Judy Cullins
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Writing Powerful Effective Solo Ads
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and using them correctly

The only thing is, hardly anyone gives much real thought to the basic ingredient of selling by email - the writing of profitable solo ads. If your online business is to succeed, then you must acquire the expertise of writing solo ad ...
Author: Steven Boaze
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Growing Your Brand Assets
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.

Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as company image.)

Think about YOUR company. What personality or image do you want to present to customer ...
Author: Claire Cunningham
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The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what w ...
Author: Mark Vurnum
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Sales As A Positive Experience
No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"?

It starts with you. Check your own attitude about the word. What does "sales" mean to you? How do you feel when you're th ...
Author: Don Osborne
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Moving Beyond Marketing Rituals to Increase Profits
You're at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your company's name, your name and title, and contact information on it. What happens next? Do they get in touch with you? Do they become a client?

Nine times out of ten, the conversation ends when you hand someone you've just met your business card, and you never hear from them again. Wouldn't you like to use these opportunities to generate interest, get a conversation going and h ...
Author: Charlie Cook
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The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

When your business requires powerful words online, follow these five rules for promoting the message that will serve you well in the digital world:

Stay on message. To write is to influence: always remember that the goal of good writing is to encourage t ...
Author: Robert Warren
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Does Your Message Pass the Test?
Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you’re looking for.

Start with these three ingredients:

  • Understanding of what the customer needs and wants
  • Knowledge of the competition’s strengths, weaknesses and messages
  • Insight about what you offer

Gather the inf ...
Author: Claire Cunningham
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What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging.

Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule.

Why bother? Because the rewards are there for those who enter the newsletter game.

1. Bui ...
Author: Claire Cunningham
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Focus on Your Target Audience!
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.

What we've got to do is forget about the search engines and concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target audience and forget the search engines!

Fact #1:

On-page factors have made a come back, and I'm thrilled. If we've played o ...
Author: Robin Nobles
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Service Marketers; How’s Your Packaging?
When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service.

Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.

Here are some of the more common packaging elements all service marketers should pay attention ...
Author: Jay Lipe
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The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:

#10 A powerful tagline

In 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then, take write up a few version of this and take them to a good copywriter. After deciding upon one, marry this tagline up with your co ...
Author: Jay Lipe
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How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.

Price is a promise

Let’s say you’re shopping for cereal and come across two varieties. One is a well-known brand in a resealable 20 oz. package, which comes w ...
Author: Jay Lipe
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Why Marketing Fails: Situational Marketing 101
There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!

It’s called “Situational Marketing,” and it can revolutionize your business.

As professionals in service industries, we live, eat, and breathe ideas. We live flying in the stratosphere, soaring with angels, shooting with stars. We think in terms of big ideas and processes. When w ...
Author: Amanda Murphy
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Don't Forget your Existing Clients
Quest for new clients shouldn’t ignore those who pay the bills

Acquisition. It’s a big word in small business marketing. Companies are constantly looking at ways to draw new people to the business and generate new streams of revenue. In this quest, some small businesses make the mistake of focusing too much on new customer acquisition, only to find that their existing customers have been lured away by a competitor.

Ironic, isn’t it? The very tactics you use to drive new customers to your b ...
Author: Will Dylan
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Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.

The Overture Company

Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywhere from ...
Author: Bryan Brandenburg
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How to Sell More Stuff to More People, More Often
So the goal is to sell more stuff to more people, more often? All you have to do is have all the tools the professionals use and put them at your fingertips.

You will need to get the best advice from a wide field of business and marketing experts.

Start building a library of sample business marketing plans that you can easily edit and/or export to your favorite word-processor.

Sales planning, forecasting, budgeting, management and strategies will need to be handled efficiently and effec ...
Author: Rothline
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3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits
Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.

This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries into sales.

Direct mail is one of the most powerful, yet underutilized, ways that you can use to nurture customer relationships and drive increa ...
Author: William Swayne
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Small Business Marketing: Are You Using a Net or a Spear
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away in academia, not just for the past four years, but for most of my life.

I learned as much as I could about the fishing industry: working on boats, at the docks and in canneries. I learned that one of the popular techniques used by commercial fishing ...
Author: Jeremy Cohen
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Give Your Web Site a Small Business Marketing Tune Up
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.

Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like the day you bought it you maintain it regularly: you change the oil every 3000 miles, ...
Author: Jeremy Cohen
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Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.

Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.

Like ch ...
Author: Jeremy Cohen
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Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

I want to go over a three-step outline for your marketing which are:

  1. Surveys
  2. Getting Attention
  3. Postage

Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. When you do ...
Author: Joy Gendusa
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Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic mark ...
Author: Joy Gendusa
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Blogging For Business - Great Reasons For Every Business To Start A Weblog
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish ...
Author: John Jantsch
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My Favorite Home Business Marketing Ideas
If you’re planning to make money online with a work from home opportunity then you need places to advertise. Fortunately there are literally thousands of places for you to advertise your business and or products online. Both FREE and FEE based advertising. Below is a list of my top 5 ways I advertise and get good traffic to my work from home based web site.

1) The major search engines such as Google, Yahoo, MSN and AltaVista can bring you lots of FREE traffic but getting your site optimized p ...
Author: Tom Worsley
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Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m particularly fond of something I call “lumpy mail.” Lumpy mail is a direct mail piece or package with some dimension to it. A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop. You name it. The point is you just can’t ignore a piece of ...
Author: John Jantsch

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Google AdWords and AdSense - A Dynamic Small Business Marketing Duo
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.

These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking..."web adver ...
Author: John Jantsch
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Triple Your Business In Three Ways
There really are only 3 marketing functions...once you master them, the rest of the game is pretty simple.

Every small business owner wants more business. So what do they do. They focus all of their marketing attention one thing - advertising, lead generation, making the phone ring.

Oh sure, without a steady flow of new leads most businesses are sunk. But, it does no good to have a bunch of leads unless you can turn them into clients. And, you are absolutely missing the boat if you don't h ...
Author: John Jantsch
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Is Your Website Ready For Local Search Engine Traffic?
I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the company, they could probably find the website. That was good to a point but what about those people who just know they need what you sell but they don't know anybody who sells it?

What if, instead, l ...
Author: John Jantsch
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Consistency Builds Trust
You know your prospects need what you sell. You know they want what you sell. Heck, you know that they even sent away for information on your service and requested a quote.

But the fact is you are missing one major piece of the puzzle.

Want to know what it is?

No matter what else you know, often, the missing piece is knowing when your hot little prospect will actually make a purchase.

People search for information and solutions in many different ways and on many different time tables ...
Author: John Jantsch
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Secrets to Business Success on the Internet
Secret Number One: The Key Is A Niche Market

Identifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those who will become your regular customers.

Here are some of the questions you should ask about various consumers.

  • Does this target market include consumers who use the Internet frequently?
  • ...
    Author: Marianne Puechl
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    Fire the CEO
    If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.

    Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."

    I love it when I get a business card from a small business owner and the title on the card says something like President or CEO. T ...
    Author: John Jantsch
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    Why Every Small Business Owner Needs Two Websites
    Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.

    One website that is specific to their business, product, service, name, etc. and...

    another site that is an educational site specific to the benefits of their service or product.

    So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.

    CatchFishToday.com (your other site) ho ...
    Author: John Jantsch
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    Marketing - The Way To Make What You're Really Worth
    You only have so much time in a day right?

    So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff.

    I don't know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say "Oh look, the copier is jammed again."

    If you want to achieve any of your goals and finally start making what you are worth then you’ve got to stop doing $5/hr work. Period.

    As ...
    Author: John Jantsch
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    The Single Most Powerful Small Business Marketing Tool On The Planet
    Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up.

    When I talk about a marketing plan I am not referring to those academic exercises found in college marketing books, or the templated mumbo jumbo found in business planning software. I will not be asking you to determine your share of the market today. Give me a break, share of the market, most ...
    Author: John Jantsch
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    Your Actions Tell Your Clients How You Expect To Be Treated
    There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth of this statement is as evident as the clothes you wear.

    So, if you don't expect to be successful, you're telling the world you probably don't think you have what it takes to succeed, if you don't expect to get the order, you probably won't, if you don't expect to get referrals from your clients, ...
    Author: John Jantsch
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    Psychology of Converting a Prospect to Money
    If you want a truly successful business, you need to take a close look at how Psychology can set you apart from the rest of your competition.

    Secrets of negotiating

    Remember this: no matter how great your product or service, unless you can negotiate innovatively you'll never achieve the success that can be yours.

    When you follow-up with a prospects, ask them: "Do you have any situations that we can work out together using our mutual expertise?”

    Psychologically, by substituting the wo ...
    Author: Joe Saddoris
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    3 Steps To Turning "OK" Sales Into Unbelieveable Results!
    Have you noticed that 90% of "How To" information about creating and marketing your own information-based products online is basic beginner stuff?

    Yet, every week we hear from those looking for help taking their business to the next level.

    It's true, the vast majority of dreamers never earn a cent because they simply don't get started.

    Most of the how to ebooks are aimed at this audience.

    What about the large group who struggle to turn initial success into a massive success?

    Now - ...
    Author: Jeff Smith
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    The Art of Online Business Marketing
    Marketing is a mind game where the advertiser seek to grad your attention with their advertisement.

    Traditional advertising are via Television, Cinemas, Newspaper, Popular Magazines, Posters, Radios, Buses, Taxis etc.

    Online Marketing via the Internet are Banners display, Text links, E-mail, FFA, Classified Ads, Search Engine, Pay Per Click Search Engine etc.

    In order to understand more about the creature Marketing, it is best for you to start paying attention to the various form of adv ...
    Author: Arthur
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    Marketing Is a System, Not an Event
    Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to the “marketing idea of the week” and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.

    In this article I am going to outline the basic steps that any business can follow on ...
    Author: John Jantsch
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    How To Create A Complete Referral Marketing System
    These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider’s shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.

    Step #1 - Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.

    Step #2 – Identif ...
    Author: John Jantsch
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    80% of All Advertising Is Wasted Due To This Common Mistake
    You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.

    It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.

    Yet, most small busin ...
    Author: John Jantsch
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    Advertising DOs and DONTs
    From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.

    For those just beginning in home business marketing it would be prudent to start off with a very small investment (I started with around $30) and try to build from there. It would like to report that I was very wise after the first investment but the truth ...
    Author: Mal Keenan
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    Have You Sold Your Internal Customers?
    You can make the sale. You know your core message. You know your target market inside out, right?

    But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company’s name must be sold first.

    Let’s start to think of your employees and strategic partners as internal prospects. What have ...
    Author: John Jantsch
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    Have You Identified the Enemy?
    One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.

    If your company and your people are to ever reach some level of greatness, you must identify and focus on beating something, on creating and communicating a reason for being.

    If your reason for being is that you got fired, so you decided to go into business for yours ...
    Author: John Jantsch
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    How to Drive More Targeted Traffic and Sales than Mini-Sites and Gateway-Pages Combined – Anytime
    Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.

    Nevertheless, in spite of good intentions, it’s well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content site; which beats a mini-site and Door-way pages combined, anytime.

    That is because a mini-site is not a viable concept for the average webmaster or affiliate, selling products of their own - or fo ...
    Author: Charles Longsworth
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