Business Marketing, Small Business Advertising, Telemarketing, Marketing Software

Real Estate Values or Just Bad Habits
There are several small businesses that retain hundred-year-old traditions, Hand-dipping chocolates, fresh flowers on every table in a restaurant,or mints and roses on a guest's pillow at a B&B. Loyal customers come to expect these little perks or tokens of quality in the product and changing your traditions might mean the loss of evangelical customers. These are unspoken signs of a companies value system and devotion to the customer. Then there are traditions that are a little harder to explain ...
Author: Meredith Gossland
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Give Your Web Site a Small Business Marketing Tune Up
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.

Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like the day you bought it you maintain it regularly: you change the oil every 3000 mi ...
Author: Jeremy Cohen
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Business Gift Giving a Headache? Here's some aspirin!
Corporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what to get and how to gauge the effect of that giving in terms of benefits for the company are all important questions. When a company decides to give gifts it needs to be planned out as part of doing business, not just a last minute impulse. The cost of gifting should be built in to the cost of your product and used when evaluating your break even point.

W ...
Author: Meredith Gossland
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Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn't make enough money to buy her way out of debt. ...
Author: Bonnie Jo Davis
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Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?

Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:

1. How do you obtain new customers or clients?

2. How do you get your existing customers to come back for more?

Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.

The postcard—direct ...
Author: Joy Gendusa
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Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.

For the recipient:

•You don't have to open a post card!

•You see it right away, the bright picture is not hidden from view by an envelope.

•The mes ...
Author: Joy Gendusa
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There’s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.

When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesn’t look like much. But of these 10 ...
Author: Joy Gendusa
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Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your strategic ...
Author: Joy Gendusa
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Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.

I want to go over a three-step outline for your marketing which are:

1)Surveys

2)Getting Attention

3)Postage

Marketing surveys save you from flying blind in your business marketing strategies and are the best way to find out what you should be offering, to whom and how. Wh ...
Author: Joy Gendusa
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How and why to Build a Linking Strategy for your Web Site

How
and why to Build a Linking Strategy for your Web Site

Why would you want a linking strategy for your site?
The most important reason is to drive traffic to your site, which in turn would
increase visitors that would either purchase from you, make your web site more
popular, or reach a larger audience to inform for your cause. The second ...
Author: Michael Rock
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Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.

Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.
< ...
Author: Jeremy Cohen
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Small Business Marketing: Are You Using a Net or a Spear
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having
toiled away in academia, not just for the past four years, but for most of my life.

I learned as much as I could about the fishing industry: working on boats, at the docks and in canneries. I learned that one of the popular techniques used by commercia ...
Author: Jeremy Cohen
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How to Sell More Stuff to More People, More Often.
So the goal is to sell more stuff to more people, more often? All you have to do is have all the tools the professionals use and put them at your fingertips.

You will need to get the best advice from a wide field of business and marketing experts.

Start building a library of sample business marketing plans that you can easily edit and/or export to your favorite word-processor.

Sales planning, forecasting, budgeting, management and strategies will need to ...
Author: Rothline
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Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.

The Overture Company

Overture.com is a Yahoo! company that supplies the Pay Per Click infrastructure for Yahoo! and other websites on the Internet. If you do a search on Yahoo! you'll see anywh ...
Author: Bryan Brandenburg
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Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
Organic “Natural” Search Engine Optimization

versus

Pay Per Click Search Engine Advertising

By Matt Hockin
Interactive Marketing, Inc.
http://www.interactivemarketinginc.com

When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or ...
Author: Matt Hockin
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To Brand or Not to Brand - That is NOT the Question.
Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your brand exists in some shape or form and if you don’t invest in managing your brand, it will manage you, perhaps to oblivion.

Before we get into convincing hard numbers and business cases, let’s do something a little fun. I propose that brand is so pervasive that you can actually use it to identify where someone is ...
Author: Donna Lehman
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Christian Marketing
Christian Marketing

"Remember, everything we do gets hijacked by marketing." That was the warning Sun Microsystems Inc. Chief Researcher John Gage had for developers working on emerging grid computing standards at the Global Grid Forum in Seattle in June, 2003. His comment reflects a general truth about what might be called marketing creep, the tendency toward the domination of marketing as the ultimate concern of every organization, including the church.

Church Growth, or the appl ...
Author: Phillip A. Ross
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Top Three Small Business Marketing Tips
1)The first step to a successful marketing campaign
involves planning. Know what you're going to do, when
you're going to do it, what your distinctive sales
message is, what your competitive advantages are (from
the customer's point of view), and how you're going to
combine different strategies. Possessing this knowledge
will put you in an infinitely stronger position than if
your marketing approach is in any way haphazard. Put
your plan on paper and refine it every da ...
Author: Joel Sussman, Marketing Survival Kit.com
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Why Marketing Fails: Situational Marketing 101

There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!

It’s called “Situational Marketing,” and it can revolutionize your business.

As professionals in service industries, we live, eat, and breathe ideas. We live flying in the stratosphere, soaring with angels, shooting with stars. We think in terms of big ideas and p ...
Author: Amanda Murphy
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5 Overlooked Ways To Market Your Work at Home Business
Copyright© Trent Brownrigg
www.work-at-home-jobs-iowa.com

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

5 overlooked ways to market your work at home business

Everyone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, link exchanges, and a ...
Author: Trent Brownrigg
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What's Your Marketing Attitude?
Summary: Entrepreneurs pay a lot of attention to the mechanics of marketing and we often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.

Keywords: marketing attitude, marketing, solo-entreprenuer, direct marketing, business marketing, marketing plan, marketing strategy, sales marketing, small business marketing, promotional marketing, marketing idea, marketing concept, marketing promotion, marketin ...
Author: C.J. Hayden
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How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.

Price is a promise
Let’s say you’re shopping for cereal and come across two varieties. One is a well-known brand in a resealable 20 oz. package, whic ...
Author: Jay Lipe
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Thou Shalt Market: The Ten Commandments of Marketing

OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.

Thou Shalt Not See Marketing as a Department
When you get right down to it, everyone in your company is a marketer. From the receptionist whose voice is the first thing your buyers hear, to the delivery person whose rear-end may be the last t ...
Author: Jay Lipe
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Focus on Your Target Audience!
Focus on Your Target Audience!
By Robin Nobles

Search engine optimizers often forget who our true audience
really is. We get so wrapped up in trying to please the search
engines that we forget to focus on our target audience: our
users.

What we've got to do is forget about the search engines and
concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target
audience and forget the search engines!

Author: Robin Nobles
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Blogging For Business - Great reasons for every business to publish a blog
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to pub ...
Author: John Jantsch
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Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing and I’m particularly fond of something I call “lumpy mail.” Lumpy mail is a direct mail piece or package with some dimension to it. A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop. You name it. The point is you just can’t ignore a piece of ...
Author: John Jantsch
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From Ezine to Expert
You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.

From Ezine to Expert

By Francine Silverman

When my first guidebook, Catskills Alive, was published in
2000, I became interested in book promotion. I read
everything I could get my hands on but found there was very
little written on how to market books. Most of the articles ...
Author: Francine Silverman
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Secrets Of A Publisher
The information listed here is worth more than gold. if you
apply these simple list building plans and techniques, we
guarantee you will see results. you may not get the results as
fast as you want to, but don't
worry. all list building strategies take time and when properly
used correctly, will be more rewarding than you can possibly
imagine.

ONLINE
Make your website an "attention grabber". With almost 4 million
websites to choose from, the fact that someo ...
Author: Steven Boaze
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Increase Advertising Revenue and Site Visitors With Articles
High quality content on your Web site can attract visitors as well as provide an opportunity for you to generate advertising revenue.

Content - in the form of well written articles and other useful information - increases your site's value to visitors. Participating in Google's AdSense program on those same pages can give your own profits a "shot in the arm".

For your site to be a good match for AdSense, you should have a significant amount of quality content on the site. Publishin ...
Author: Bobette Kyle
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LookSmart Answer Their Critics
If you've read my article "LOOKs Can Be Deceiving" (http://www.high-search-engine-ranking.com/LOOKs_Can_Be_Deceiving.htm), you'll already know how I feel about LookSmart's recent decision to change their US-based directory model at www.looksmart.com from Paid Submission to Pay Per Click.

One person who was very interested in the article was CEO of LookSmart Australia, Damian Smith. After he read it, Mr Smith contacted me and agreed to an exclusive interview to address some of the issues r ...
Author: Kalena Jordan
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FRIDGE Magnet Marketing... "stickiness strategies."
FRIDGE Magnet Marketing... "stickiness strategies."

"As much as things change they stay the same."

As an OFFline marketer it's interesting to observe a trend
emerging on the web.

What's this trend?

Well, what's now happening is that highly successful
promotional techniques, - which have been part and parcel of
everyday, (offline) small business marketing campaigns - now
have their web-equivalents.

OFFLINE:

* Company A is in the marketplace co ...
Author: Kenneth Doyle - e*Analyst
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The Art of Selling on The Web
How to Turn Your Site Into a Conversion Ratio Rocket!

They are baffled day after day. Who? Businessmen and Entrepreneurs alike, who
are now turning to the web in record numbers looking for new ways to reach their
target markets. The problem they are running into is as old as the web itself.

How do you sell on the Web?

This is the question that is asked by both new and experienced marketers. From
MLM to affiliate marketing to small business, we all come up against th ...
Author: Michael Bosse
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Mind Tricking Sales Letters
MIND TRICKING SALES LETTERS

------------------------------------------------------------
copyright (c) Pavel Lenshin
------------------------------------------------------------

Hype is everywhere. There are no ebooks on internet
marketing, there are ebooks that change your life, bring you
wealth and happiness. Guess what happens when these ebooks
don't change their owners' lives? Right, buyers lose their
belief!

Today's sales letters copy writing provokes ...
Author: Pavel Lenshin
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How I reached #1 in Yahoo!

How I reached #1 in
Yahoo!®

By accident, no all that reading and studying
statistics finally paid off. I started out by reading articles from people with
opposing views and trying to figure out who was wrong and who was right. To
find the right person to listen to I didn’t only look at his educational
background, but w ...
Author: Michael Rock
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A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
Search engine optimizers often forget who our true audience
really is. We get so wrapped up in trying to please the search
engines that we forget to focus on our target audience: our
users.

What we've got to do is forget about the search engines and
concentrate totally on our customers. I call it . . .

Optimization without optimization . . . focus on your target
audience and forget the search engines!

Fact #1:

On-page factors have made a come back, ...
Author: Robin Nobles
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Is Your Website Ready For Local Search Engine Traffic
I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the company, they could probably find the website. That was good to a point but what about those people who just know they need what you sell but they don't know anybody who sells it?

What if, instea ...
Author: John Jantsch
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Designing A Successful Web Site
Before diving into the basics of good web site design, we should make
sure we're all clear on one point. When we talk about web site design at
Pacific Business Marketing, we're referring to structure, content and
navigation, NOT "awesome" graphics or "cool" new programming languages

Design goals

Design considerations should take into account the basic goals of any
"for profit" web site, including: the immediate impact a site makes on a
paying customer -can a visitor ...
Author: Myron Curry
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Answering No.1 The Question About RSS - Why Should I Care?
Answering No.1 The Question About RSS - Why Should I Care?

Author: Andrew Henry

Website: http://www.pheedcentral.com
Email: andy@pheedcentral.com
Picture:http://www.moneyandmotivation.com/images/Ah.jpg

This article may be reprinted in full providing the
signature details remain intact
and full credit is attributed to the Author.

Answering No.1 The Question About RSS - Why Should I Care?

There is an obvious need in the marketplace for a common
Author: Andrew Henry
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E very Small Business Needs Two Websites
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.

One website that is specific to their business, product, service, name, etc. and...

another site that is an educational site specific to the benefits of their service or product.

So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.

CatchFishToday.com (you ...
Author: John Jantsch
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CRM
The story of the emperor's new clothes is a fairy tale about men who fooled the emperor into believing that they had made him a beautiful suit of clothes. In fact they had not made anything. The emperor went out in public wearing nothing but his underwear because he didn't want to appear stupid since they had told him only the wisest people could see the fine fabrics.When the emperor went out in public a little child yelled..."The emperor isn't wearing any clothes!" Today I am that child.

Author: Meredith Gossland
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Direct Mail your money
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on th ...
Author: Meredith Gossland
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Small Business Marketing: Specialize or Generalize?

There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.

The Internet has changed the way people look for services (personal and professional). For example:
· If you do a search in Yahoo for a Personal Coach you will get 1.4 million matches.
· If you refine your search to Personal Life Coach you w ...
Author: Leslie Durand
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5 Overlooked Ways To Market Your Work at Home Business

5 overlooked ways to market your work at home business

Everyone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, link exchanges, and a few other business marketing techniques that everyone uses. However, there are many other ways to market your work at home business that a lot of people just don’t think of.

I have offered five good business marketing techniques below that are often overlooked. Of course ...
Author: Trent Brownrigg
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The Anatomy of a Sales Letter

When Dr. Frankenstein exclaimed "it's alive... it's alive," he thought he had brought wonderful new life to the world. What he really did was create a monster. He took a bit from here and another piece from there and sewed it altogether. Then he was distressed to see how things turned out. Many marketers create their own monsters in the form of sales letters. They throw everything into them and then are distressed at the response.

Sales letters work best when you have something to sell. ...
Author: Keith Thirgood
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Three Big Barriers To Small Business Marketing Success

When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.

Here are three big barriers I regularly come across with business owners and how you can avoid them.

1. No Clear Definition Of Success
For some, the word Success brings thoughts of fame and fortune to mind. ...
Author: Kevin P. Dervin
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How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits

Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.

When you don’t follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to skip from your grasp, go to your competitors, and satisfied their needs, at the ...
Author: Charles Longsworth
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Marketing Is A System, Not An Event

Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to the “marketing idea of the week” and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.

In this article I am going to outline the basic steps that any business can fol ...
Author: John Jantsch
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Completing the Annual Planning Process

Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities, much like a builder or designer does.

Of these activities, there is one that precludes each of these; the annual planning and budgeting process. One part of planning o ...
Author: Laura Patterson
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11 Quick (and Good) E-zine Content Ideas

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it’s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you’re in a pinch.

1. Give re ...
Author: Alexandria K. Brown
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A Business Online - What You Should Do and What you should NOT Do

For Internet business starters, people intend to get wrong impression that it is easy and quick to earn money from online advertising. They are easily got ripped off by a lot of hypes online. Here are a few advice for people who want to run a successful business online.

If you ever searched Internet business model or marketing tools, you might already found that there are so many resources and tools online. Nearly everyone claimed that they have "magic keys" to help you reach financial ...
Author: Julia Tang
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