A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
By Robin Nobles
Search engine optimizers often forget who our true audience
really is. We get so wrapped up in trying to please the search
engines that we forget to focus on our target audience: our
users.
What we've got to do is forget about the search engines and
concentrate totally on our customers. I call it . . .
Optimization without optimization . . . focus on your target
audience and forget the search engines!
Fact #1:
On-page factors have made a come back, and I'm thrilled. If we've
played our cards right and continued to use our tags as we should
have, we're right where we need to be now that the major engines
are once again considering the contents of META tags when
determining relevancy.
Fact #2:
Concentrate on giving your users what they want to see when they
visit your site: good quality, well-written, valuable content.
Fact #3:
Focusing on one particular theme/focus on each of your Web pages
is crucial to the success of that page. Don't deviate from the
focus of each page, including the outbound/inbound links.
Don't forget to focus on your target audience!
When writing new content for your Web site, focus on your target
audience and what they want to see when they visit your site.
What type of information are they looking for? What do they want
to learn when they visit your site?
If you have an online jewelry store, can you provide information
on how to clean silver jewelry? How to polish gold? How to clean
diamonds? How to clean fragile opals?
Focus on your target audience!
(http://www.searchengineworkshops.com/articles/beyond_keywords
.htm)
If you sell antique books online, what about creating
informational pages about some of the more famous authors that
talk about their lives and their books, with links to the books
you have for sale?
Let your creative juices flow. Visit
http://www.wordtracker.com/moreinfo.html and do some searches to
see what people are doing when they go online.
Read this interview article with John Alexander,
http://www.searchengineworkshops.com/articles/wordtrackerR.html
which goes into more detail about how to focus on your target
audience when doing keyword research.
Create a page that's highly focused on one topic only. Don't
deviate from that topic. Put other topics on other pages.
Finally, once you have your page(s) created, create your tags
based on the focus of each page. Use your keyword phrase in each
tag.
Now, you have a page that your users will appreciate and enjoy -
a valuable page that is focused on your target audience.
And . . . you'll also have a page that the search engines will
love too . . . because they love focused content!
And you didn't even have to try hard or spend a lot of time
optimizing it, now did you?
In Conclusion
Remember to focus on your target audience when creating new Web
pages. Forget about the search engines! You'll create good
quality, valuable content that your users will love . . . and so
will the engines.
Though this may not seem like a standard business marketing
practice - to create information pages for people . . . not the
search engines - this virtually free plan will help you focus on
your target audience, bring them to your Web site, and increase
your bottom line. Isn't that what online marketing is all about?
Why not start today! You have all the tools you need with your
own creativity and Wordtracker
http://www.wordtracker.com/moreinfo.html.
About the AuthorRobin Nobles teaches 2-, 3-, and 5-day hands-on search engine
marketing workshops thru http://www.searchengineworkshops.com in
locations across the globe as well as online courses at
http://www.onlinewebtraining.com/. Robin's partner, John
Alexander, recently published an e-book titled, “Wordtracker
Magic," at http://www.wordtracker-magic.com (which offers great
tips for helping you learn how to focus on your target audience.)
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