If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to America. Franchising is obviously a power play in the marketing strategy game book. General Motors uses the franchise system or special teams, dealerships, to move their products in each market. Now take your mind to the “Family and friends Program” in Telecom, that is still being done by all those selling mobile communications. Think of some of the ways hyper type marketing has been done in so many areas and market sectors with so many different niches or market segments. Think of the new term appropriately named as viral marketing thru the use of ezines, forwarding emails and adhoc networks of friends and acquaintances within one’s email box. Look at the organic evolution of a real virus and how it gets what it needs within your body; virus vector modeling is fascinating as it is so close to grass roots political campaigns, referral marketing or Internet link exchanges.
If you look at the demographic software used to break down markets into pieces; that exact computer modeling is used by the CDC to estimate the growth or exponential risk of a runaway virus. Just ask anyone in Atlanta’s CDC research center about this. You do not have to read as many books as I to figure this out. Books like Virus Hunters of the CDC, Cobra Event, some of Tom Clancy’s stuff and I submit to you that to stop a virus mimic one, to catch an International Terrorist become like one in mind with special teams, to catch a socio path become one, to catch a corrupt politician hire a criminal, to expand a brand name or market a service or product model your efforts like that of a virus. After all that is the best design evolution has come up with and they along with the cockroaches will be here long after the human species has died out or headed for distant stars.
To stop an expanding business competitor operate like a big Corporation or a government, create choke points, become the back ground of the gamma subject target, watch for flipping patterns and mirror their efforts. Studying business strategy is more than just reading business textbooks in college and a few of the Best Seller business books on the list. It takes entrepreneurial thought processes, good observational skills and a little abstract thought. Think about it.
By Lance Winslow
